Marketing Essentials for Speech Professionals - Philadelphia, PA

Friday, June 05, 2009 at 8:00 AM (ET)

Philadelphia, PA

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Ticket Information

Ticket Type	Sales End	Price	Fee	Quantity
Early Registration Deposit more info Early Registration option ends 21 before event. Balance due at event: $150.00	Ended	$50.00	$0.00	N/A
Early Registration: Pay In Full more info Early Registration ends 21 days before event.	Ended	$200.00	$0.00	N/A
Standard Registration: Pay In Full more info Use this option only if registering with less than 21 days until event.	Ended	$250.00	$0.00	N/A
Multi-Attendee: Early Deposit (Per Person) more info Attend with a co-worker or friend to take advantage of this discount. Each individual must register separately. This option remains open until 21 days prior to event. One co-attendee must be present at event. Balance due at event (per person): $125.00	Ended	$50.00	$0.00	N/A
Multi-Attendee: Early Pay In Full more info Attend with a co-worker or friend to take advantage of this discount. Each individual must register separately. This option remains open until day 21 days prior to event. One co-attendee must be present at event.	Ended	$175.00	$0.00	N/A
Multi-Attendee: Standard Pay In Full more info Attend with a co-worker or friend to take advantage of this discount. Each individual must register separately. This option remains open until day before event. One co-attendee must be present at event.	Ended	$200.00	$0.00	N/A
AccentLink Subscriber Deposit more info Current AccentLink subscribers may take advantage of reduced registration to repeat the course and may register at any time without a late fee. Subscription will be verified. Balance due at event: $125.00	Ended	$50.00	$0.00	N/A
AccentLink Subscriber: Pay In Full more info Current AccentLink subscribers may take advantage of reduced registration to repeat the course and may register at any time without a late fee. Subscription will be verified.	Ended	$175.00	$0.00	N/A
Recent Refresher more info All Marketing Essentials participants are welcome to attend the same training event in any city as a guest within 365 days of their original completion date. Past attendance will be verified and no exceptions will be made for extending the guest deadline.	Ended	$0.00	$0.00	N/A

Event Details

An Important Consideration...

The Marketing Essentials for Speech Professionals workshop is an obvious and valuable "next step" for all certified Compton P-ESL instructors. It's the perfect way to add business fuel to your new set of deliverable skills. The concepts, actions, strategies, and goals you'll address are effective for clinical and consultative business models. Participants in the Marketing Essentials training event, however, are typically seeking the skill set necessary for businesses leaning away from the traditional clinical model and relying more on the entrepreneurial model needed by an independently-owned business.

Workshop Schedule

7:30 am   Registration / Refreshments
8:00 am   Introductions and course overview
8:15 am   Your Business Concept / Defining Your Target Market
9:45 am   Competition
10:15 am   Morning break
10:25 am   Competition continued
11:00 am   Creating Your Business Identity
11:30 am   Lunch (on your own)
12:30 pm   Understanding What customers Want
1:30 pm   Developing your Elevator Pitch
2:15 pm   Afternoon break
2:25 pm   Advertising, Publicity, Networking & Websites
3:30 pm   The Marketing Cycle (including lead generation, cold calling & fear of selling)
4:30 pm   Marketing Budget Considerations
4:45 pm   Your Mission Statement & Marketing Plan, Definitive, Specific, and Unique
5:30 pm   Adjourn

If you require any special accommodations when attending one of our workshops, please contact us ahead of time, so that any necessary arrangements can be made.

The Institute of Language and Phonology is an approved by the Continuing Education Board of the American Speech Language and Hearing Association (ASHA) to provide continuing education activities in speech-language pathology and audiology. This program is offered for .7 CEUs (7 hours - introductory level, related area). ASHA CE Provider approval does not imply endorsement of course content, specific products or clinical procedures.

When

Friday, June 05, 2009 at 8:00 AM (ET)

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Where

Embassy Suites Philadelphia Airport
9000 Bartram Ave
Philadelphia, PA 19153

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Hosted By

ILP Training Division

The Institute of Language and Phonology - Training Division is approved by the Continuing Education Board of the American Speech Language and Hearing Association (ASHA) to provide continuing education activities in speech-language pathology and audiology. ASHA CE Provider approval does not imply endorsement of course content, specific products or clinical procedures.

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